Wella Professionals Koleston Perfect Me+ Pure Naturals 77/0 60 ml una high-quality hair dye designed for professional results and una flawless coloring. Thanks to the exclusive Me+ technology, it reduces the risk of allergic reactions by up to 60%, ensuring a gentle treatment even for sensitive skin. The 77/0 shade offers an intense, naturale and brilliant blonde, enriched with pure pigments that ensure a uniform and long-lasting color. Formulated to protect the struttura of the hair, it gives softness and shine, enhancing every hair type. Perfect for chi seeking a professional result at home, it combines effectiveness, safety, and respect for the hair, making coloring simple, reliable, and with amazing results.