24 hours of plumping effect in a blurring matte lipstick| The first lipstick with a naturale matte finish that plumps the lips for 24 hours1 from the very first application.| | Le Rouge Velvet Matte celebrates couture tradition with its bold new black lacquered elegante silhouette, featuring the iconic silver 4G emblem. Experience precise application and a ultra gesture, with a new design. Una matte naturale and glide-on formula for lips that look plumped, smoothed, and fuller from the very first application.| | MODO DIRECTIONS FOR USE:| Starting from the center of the upper lip, apply the precise ultra stick of Le Rouge Velvet Matte toward the corners of the mouth, then move on to the lower lip.| Pair Le Rouge Velvet Matte with Le Rouge Baume for an even more effective treatment.| 1. Apply Le Rouge Baume to give the lips 24 hours of hydration4 thanks to the formula with 96% ingredients of natural origin5.| 2. Remove the excess before applying Le Rouge Velvet Matte to achieve a couture matte finish.