What It Is This lightweight shampoo instantly preps hair for soft, touchable, moveable volume that lasts all day. (Same formula you know and love.) Who It's For � Density: fine to medium � Texture: straight to wavy � Type: normal How to Use Work a dab into wet hair, lather and rinse. Follow with Bb.Thickening Volume Conditioner. Key Ingredients Panthenol (Pro-Vitamin B5 and Acetamide MEA): Moisture balancing, promotes healthy hair. Bb.Products are free from parabens, phthalates, mineral oils, and formaldehyde.